Bernard Benjamin Associates, Inc. utilizes the following process to effectively sell a company.

  1. Recast the financial statements and set an offering price.  As part of this step the seller may choose to get an independent Market Valuation of what the company is worth.

  2. Prepare the offering memorandum, a 15-25 page document that highlights the business and answers key questions buyers will have about the company.

  3. Develop and execute a marketing plan which advertises a generic description of the business to preserve confidentiality.

  4. Prepare a financing plan.  A financing plan includes pre-qualifying the business with banks so that we can advertise to buyers what a bank may be willing to lend.

  5. Conduct a preliminary screen of interested buyers and have them sign a confidentiality agreement. Provide serious buyers with the offering memorandum.

  6. Facilitate a meeting with financially qualified and serious buyers and the seller. This allows buyers to get answers to their questions, and allows the seller to determine if the buyer meets his or her requirements.

  7. Encourage interested buyers to submit a formal offer to purchase. Negotiate an agreement and set a closing date.

  8. Provide accurate and detailed information to the buyer in due diligence.

  9. Complete all necessary paperwork to complete the transfer of ownership and funds.


Bernard Benjamin Associates