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LET US HELP YOU ACHEIVE YOUR OBJECTIVES
The intermediary’s primary role is to find qualified buyers for your company. The Bernard Benjamin Associates already has an extensive database of qualified buyers who are actively looking to buy companies in specific industries. We will also develop a marketing plan utilizing tactics that are effective in selling businesses like yours, while avoiding approaches that are a waste of time and money.
Through our years of experience, our team knows the most effective ways to confidentially advertise your company. We will screen the serious buyers from the potentially hundreds of "tire kickers" who respond to ads but would never qualify to buy the business. We also can take the time to work through a large number of potential buyers, which allows the business owner to focus on keeping the business running smoothly.
When selling a business there are many questions and issues that business owners don’t deal with every day. Bernard Benjamin Associates can answer these questions and provide expertise throughout the process
Another important advantage of using an intermediary is confidentiality. Our staff can protect the identity of the business for sale until the buyer has been screened and has signed a non disclosure agreement. We can contact potential buyers in the industry without identifying what company is for sale. The key to selling a business is marketing it aggressively, but also marketing it confidentially. After all, you would not want a "For Sale" sign in your window. An experienced intermediary knows how to attract buyers without getting the word out that your business is for sale.
With so much at stake in the sale of your company, using a qualified intermediary may save you several times what you pay him or her in commission.
Bernard Benjamin Associates
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